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  • 33 Central Street
  • Randolph, Vermont 05060
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Viewing posts with the tag: branding strategy

Why Good Design Matters

Design—it is all around us. Stop reading for just a moment and look around you—every man-made item in your field of vision was designed by someone. Permeating our lives, good design is often not noticed while bad design drives us to frustration; the cell phone that hangs up when held against your ear in a particular manner is more often noticed than the one that functions flawlessly and lets you go on with the task at hand without bringing attention to itself. Yet even without noticing it, all design influences you. Design impacts our daily lives. It can be found in a myriad of areas–from architecture to transportation to product design to graphic design (to name just a few). Sometimes design crosses into the realm of art and becomes something to look at and contemplate, to move people, to create controversy or to enrich lives. And while it is true that design shares a spark of creativity and innovation with art, most often design is much more specific—it is creativity deployed for a specific goal and that goal is usually one of solving a problem or communicating a message. Graphic design, in particular, conveys messages in our modern media-centric society. There is [....] Read More >>